Facebook and RayBan are teaming up to bring you augmented reality (AR) smart glasses. This state of the art project sees Facebook stepping away from Oculus in an attempt to rebrand.
Project Aria: What you need to know
Luxury augmented reality sunglasses
In a virtual event, CEO and creator of Facebook, Mark Zuckerberg, stated that Facebook would create “the next step on the road to augmented reality glasses”.
The device features have yet to be disclosed, but it is a solid step to securing the advancement of Project Aria, the tech giant’s first research project that seeks to build the first generation of wearable AR devices.
Facebook’s Reality Labs
Facebook Reality Labs is a team of researchers, developers, and engineers under Facebook. They have teamed up to try and crack the code of Augmented Reality. Modern Virtual Reality sets take the user into a virtual world.
Augmented reality, on the other hand, brings virtual, graphic, imaginative elements into the real world. This is the same technology used in the popular game Pokemon Go.
Watch: Project Aria
The glasses will be worn by employees around Facebook’s campus during its testing phase. Zuckerberg explained:
“We don’t have a product yet to share with you today, but I am excited to share that we have formed a multi-year partnership starting with building and releasing our first pair of smart glasses next year”.
What will the AR smart glasses cost?
No price has been announced as the prototype is still under development and the glasses don’t even have a name yet. This announcement though has sparked much interest in Project Aria.
The decision to team Luxottica and using the Ray-Ban branding will surely have consumers associating the glasses with luxury. Luxottica is known as a giant when it comes to luxury eyewear. This is surely a project that will have the full attention of the world.
Read the original article on The South African