When Spotify, a popular global audio streaming subscription service, announced its launch in Nigeria on Tuesday, February 23, it ignited a wave of excitement across social media and the music industry.
Spotify is now available in Ghana, Kenya, Tanzania, and Uganda, and includes features such as daily new music and podcast discovery, algorithmic suggestions customized to each listener’s audio tastes, and the ability to connect with it through a variety of devices and apps, including Instagram, Facebook, Snapchat, Samsung, Tinder, Google Maps, Nike, and more.
“We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy,” said Spotify’s Chief Freemium Business Officer, Alex Norström
“Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem,” he added.
Also commenting, Spotify Head of Music Sub-Saharan Africa, Phiona Okumu said,
“African creators have always pushed boundaries, innovating and
creating incredible sounds. Starting from today, we are giving them
access and the opportunity to connect with a global audience of fans. By
bringing in a best-in-class product and a localised experience made for
Africa, we will contribute to boosting the local streaming ecosystem’s
growth. We hope our new listeners are going to love the revolutionary
audio experience we are bringing to the rest of the continent.”
Listeners will also have access to Spotify’s Afro genre center, which includes Ama Piano Grooves, Afropop, African Heat, and Phenomenal Lady, among other genres. RADAR Africa, a playlist that highlights the most exciting new artists from Africa and the diaspora, is also part of Spotify’s global emerging artist initiative.
Spotify for Artists, on the other hand, provides resources to help musicians, managers, and labels monitor real-time statistics for new releases, better understand their audience, communicate with fans, and operate their businesses.
Davido, a well-known singer and songwriter, replied by writing on his official Twitter account, @davido,
“Finally@Spotify is available in Nigeria! Let’s get to it, guys! Thanks for the love & support always.”
On Twitter, singer and songwriter Johnny Drille said,
“With Spotify in Nigeria, let #Bad Dancer be the first song you stream. Thank you.”
Also reacting on Twitter, singer and songwriter Johnny Drille tweeted,
Originally Published viaThe Gazette Nigeria